Keeler Investments Group is the investment arm of the Overall Management Company.

Our focus is early stage, private equity and real estate opportunities.

Our Philosophy

Three generations of the Keeler family founded, managed and grew Overall Laundry Services into one of the largest private companies in the Pacific Northwest.  While doing so, we tried to be the best stewards possible of our company's, our partners, our employees and our community.

We now bring that same energy and passion to Keeler Investments Group, investing across the West Coast in a wide range of asset classes and opportunities, and supporting the communities we care about.


Our Team

Allison Keeler
Allison Keeler profile photo




Allison is a partner in KIG's Real Estate group, helping grow and manage a diverse portfolio of office, retail, and multi-family properties.  Allison obtained her MBA from The Wharton School and her BA from Pomona College.

Partner - Real Estate

Meet Allison

Rochelle Whelan
Rochelle Headshot 2.jpg




Rochelle is a Partner with KIG's Venture Capital group.  Prior to KIG, Shelley spent nearly 10 years with Intel Corporation in a broad range of senior marketing roles. Shelley received her MBA from the University of Washington and her BA from Pomona College.

Partner - Venture Capital 
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Meet Rochelle

Julie Keeler




Julie is a Partner with KIG's Philanthropy Group, responsible for researching impacting investments.  She received her BA from Scripps College.  Prior to joining KIG, she worked in Client Services at Overall Laundry Services, Development at the University of Washington Libraries and marketing for Ernst & Young LLC.

Partner - Philanthropy
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Meet Julie

Our Advisors

Brock Mansfield




Brock is responsible for KIG's strategic and early stage investing activity.  Prior to joining KIG, Brock was with Endeavour Capital after obtaining his MBA from Stanford Business School.

Venture Capital 
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Meet Brock

Lars Knudsen




Lars Knudson is responsible for KIG's Capital Markets group.  Currently Managing Partner of Hightower Bellevue, Lars previously was a partner at Moss Adams in their Wealth Management practice.

Capital Markets

Meet Lars

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Mike Mansfield




Mike Mansfield is responsible for KIG's Estate and Tax group.  Prior to joining KIG, Mike was a partner at Moss Adams, overseeing their Estate and Tax group.

Estate and Tax
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Meet Mike

Kelly MacDonald




Kelly MacDonald is KIG's CFO. With a background in both public accounting and industry, she specializes in tax planning and business strategy. 


Meet Kelly

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Real Estate

KIG currently owns and manages more than 500,000 SF of commercial properties along with nearly 700 acres of land, made up of core, profitable holdings located in the greater Puget Sound area.


We invest across all property types including office, retail or mixed use, multi-family, flex or industrial (excluding industrial land), and development sites, with a particular interest in properties that can benefit from rezoning or other value adds.


Venture Capital

KIG invests in Seattle and San Francisco technology startups. We invest between $100,000-250,000 into Founder, Pre-Seed and Seed rounds.  We like to play a supportive and engaged role to help a company early in its life, with a particular focus on connecting our portfolio company's to leading later stage investors up and down the West Coast.


While generally opportunistic, we are currently actively pursuing investments in the "convergence" (where computer vision, voice, robotics, AI/ML, AR/VR are combining to change the world) and Consumer. 


A typical KIG investment would have the following profile:

  • Founding team with relevant industry experience

  • Headquartered in the greater Puget Sound or Bay Area region

  • Has a clear idea of how it can become a $1B opportunity

  • Rising tide industry

  • Large scale opportunity (not a feature company)

  • We do not invest in biotech, health tech, medical devices, brick and mortar retail, or vice related opportunities.

Selected Portfolio Investments

We are pleased to have played a role in the success of the following company's


Keeler Investments Group

2448 76th Ave. SE  Suite 220

Mercer Island, WA  98040

Office Location